31-33 Heddon Street
Mayfair, London, W1B 4BN
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For the latest ICEBAR theme, our skilled designers have dived deep into the dark mysterious aquatic underworld for inspiration.
Building on the tradition of ground-breaking design, visitors could be forgiven for thinking that they were at the bottom of the sea, as a series of underwater effects and visuals provide guests with the impression that they are in a remote sub-aquatic station.
Intelligent lighting installations, based on underwater light reflections, enhance the imaginative concept while real footage of fish, jellyfish and other deep sea creatures are projected on to the walls.
In keeping with the theme, a large periscope allows guests to zoom in from the underwater surroundings, while bartenders dressed in submariner attire serve unique fusions of flavour which have been specifically developed to complement the new surroundings.